Businesses have reopened, in-person events are planned, travel is being booked...these are big signs it's time to put your marketing program on the fast track.
But, the world has changed during the past year. This has long-term impacts on how businesses operate, consumers make purchases, and people get information.
How does all of this affect your marketing?
It's necessary to take a "pit stop" and determine the best way to navigate post-pandemic.
This action-packed presentation includes examples for B-to-B and B-to-C, along with ideas and tools to quickly jump start your marketing activities. Topics that will be covered include:
Don't stand still...or get left behind. It's time to move full speed ahead!
SPECIAL GUEST SPEAKER: FANNY DUNAGAN
Attendees are in for an extra treat as the host of the popular Fanny Dunagan Show, video content expert and CEO of PathLynks will be in the house! Fanny will share valuable tips for creating video content (that people will watch) and building a community on LinkedIn. BONUS: She will give attendees a sneak peek of her new online course! Connect with Fanny on LinkedIn.
Tracy Southers-Parker, APR, is president of WordPlay PR & Marketing in Grapevine, Texas. With 29 years professional experience, her career includes corporate positions in telecommunications, real estate development, hospitality and technology; as well as serving as the public information officer for the City of Southlake, Texas.
Tracy works with businesses of all shapes, sizes and industries. She helps clients share their stories in person, in print and online through media outreach, content marketing, community relations, social media management and creative services.
Tracy founded the WordPlay Marketing Academy in 2018 as an educational resource for business owners. She offers live workshops, webinars, private training and her signature online course: Create a Kick Butt Marketing Plan.