Learn New Tips and Tools to Move Your Marketing FULL SPEED AHEAD!

Businesses have reopened, in-person events are planned, travel is being booked...these are big signs it's time to put your marketing program on the fast track.

But, the world has changed during the past year. This has long-term impacts on how businesses operate, consumers make purchases, and people get information.

How does all of this affect your marketing?

It's necessary to take a "pit stop" and determine the best way to navigate post-pandemic.

  • Where can you find new customers?
  • What are other businesses doing that you can apply?
  • Which new trends, technologies or tools should you implement for marketing?
  • How should your messaging change?
  • Why doing nothing or the same thing is not a good marketing strategy. 

    Marketing pro Tracy Southers-Parker will reveal new trends that every business owner and marketing manager need to know:
  • New ways to deliver products and services. 
  • New ways to reach potential customers.
  • New ways to engage existing customers.

This action-packed presentation includes examples for B-to-B and B-to-C, along with ideas and tools to quickly jump start your marketing activities. Topics that will be covered include:

  • Digital Marketing
  • Social Media
  • Email
  • Video
  • Content
  • And More!

Don't stand still...or get left behind. It's time to move full speed ahead!

2020 Marketing Trends

About the Instructor: Tracy Southers-Parker, APR

Tracy Southers-Parker, APR, is president of WordPlay PR & Marketing in Grapevine, Texas. With 29 years professional experience, her career includes corporate positions in telecommunications, real estate development, hospitality and technology; as well as serving as the public information officer for the City of Southlake, Texas.

Tracy works with businesses of all shapes, sizes and industries. She helps clients share their stories in person, in print and online through media outreach, content marketing, community relations, social media management and creative services.

Tracy founded the WordPlay Marketing Academy in 2018 as an educational resource for business owners. She offers live workshops, webinars, private training and her signature online course: Create a Kick Butt Marketing Plan.

For more information, read her bio or connect with her on LinkedIn.


Colleyville Business Center
5601 Colleyville Boulevard
Colleyville, TX 76034